quinta-feira, maio 03, 2007

GOOGLE EXPANDS PERSONALISATION WITH IGOOGLE

PlanetaCelular tecnologia e mobilidade

Google wants to add a personal touch to its web searching. The company plans to offer users a personalised angle of the Web through use of their geographical location and search history, by being able to demonstrate their creative ability.

"We want to personalise the traditional notion of search," Sep Kamvar, lead engineer for the personalisation push, told reporters. "I am an eclectic person. But everyone is. We can't go about designing products for the average person."

Google is planning to roll out news web page designs as opposed to the simple one already available. The company aims to allow users publish their own creative content.

Google has been inspired by this new look due to similar features on many social network sites such as MySpace, Facebook, Flickr, Bebo and Photobucket.

"I look at personalised search and I think it is one of the biggest advances we have had in the last couple of years," Marissa Mayer, Google's vice president in charge of search and user experience, said.

Mayer said iGoogle would remain non-commercial

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