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NFL AND MOTOROLA UNVEIL NEW COMMUNICATION EQUIPMENT FOR 2007 SEASON AND BEYOND
New Motorola Headset Designs and Communication Center Part of Ongoing Initiative to Upgrade In-Game Communication throughout the League
SCHAUMBURG, Ill. – 10 Aug 2007 – This week’s NFL pre-season games will be the first to feature two new innovations from the NFL and Motorola, Inc. (NYSE: MOT) developed to enhance sideline communication. The NFL and Motorola are unveiling newly designed Coaches Headsets and Sideline Communication Centers during preseason games across the League. The two initiatives are part of an ongoing collaboration between the NFL and Motorola to upgrade in-game communication systems and capabilities.
The new headsets are lighter, thinner and more ergonomically advanced in comparison to their predecessors. The series of headsets range from the traditional over the head style which has improvements in ear comfort, acoustic sealing and microphone performance to the new “behind head” style which allows coaches the ability to wear a variety of hats while using the headsets.
“The Motorola Coaches Headset is a critical piece of equipment for me as I communicate with my quarterback and other coaches,” said Eric Mangini, Head Coach of the New York Jets. “The new design helps reduce exterior noise, so it is going to be easier to hear and communicate.”
Motorola’s Design Team worked closely with NFL coaches like Mangini to incorporate the most common requests from coaches into headsets that took design cues from popular Motorola products such as the recently announced RAZR2. The prototypes were then tested with the company’s ‘Human Factors Group,’ which analyzed the performance and feel, before being tested in competition during NFL Europe games.
“The Motorola Headsets have become a signature in-game tool of NFL coaches, so we had to create a design that communicated power, confidence and high performance.” said Jim Wicks, corporate vice president, Consumer Xperience Design, Motorola. “This headset, which the fans will see each game day, is a result of a year and a half of tight collaboration between our design team, coaches and NFL officials.”
Another innovation coming to NFL sidelines this season is the new Motorola Sideline Communication Center to replace the old “Phone Tables” that have been used for several decades. The new Centers will standardize the sideline communication throughout the League.
In the past, teams have placed between 7 and 15 traditional phones on a table for players, coaches and field personnel to use when communicating with coaches up in the press box. The new Sideline Communication Centers feature 16 phones in a durable mobile case complete with golf cart wheels, disc brakes and rack-and-pinion steering for easy transportation on and off the field.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com.
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Media Contact:
Tracey Thiele
Motorola, Inc.
+1 312-502-5432
Tracey.thiele@motorola.com
Brian McCarthy
National Football League
+1 212-450-2069
Mccarthyb@nfl.com
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. © 2007 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. For more information about the NFL, please visit www.nfl.com.
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