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Motorola Scores At 2007 OMMA Awards
Hong Kong International Airport “Say Goodbye” campaign named Best Wireless Campaign and Creative Breakthrough
HONG KONG – 1 October 2007 – Motorola Inc. (NYSE: MOT), a global leader in mobile communications, was honored with two awards at the 2007 OMMA Awards in New York – winning both the Best Wireless Campaign award and the coveted “Creative Breakthrough” vote. Motorola won the awards for its revolutionary multimedia wall of advertising that it installed earlier this year at the new Sky Plaza terminal at Hong Kong International Airport as part of a campaign that integrated mobile advertising, out-of-home, TV spots, and Bluetooth technology.
The OMMA Awards focus on the best interactive campaigns throughout the world over the last year. Luminaries of the online media, marketing and advertising world gathered at the Trianon Ballroom of the Hilton New York to honor the brand marketers, agencies and content providers who continue to push the potential of online advertising creative.
Motorola was recognized for its innovative and creative multimedia campaign, which ran from February 8 to March 9, 2007, beating out thousands of interactive entrants to take the coveted awards. Developed by Ogilvy & Mather Asia Pacific and The Hyperfactory, the “Say Goodbye” campaign featured two large LCD screens and five billboards that instantly displayed images and messages sent by airport visitors to a special phone number. The screens were also utilized to show existing Motorola TV commercials and greetings from Motorola brand ambassadors David Beckham and Jay Chou. Visitors to the airport were also able to download a special greeting video from Motorola by enabling Bluetooth technology on their mobile phones.
“I am extremely pleased that Motorola has won recognition for our innovation and creativity, a category that is traditionally monopolized by the online medium, and not mobile,” said Ian Chapman-Banks, VP, Marketing, Asia Pacific Mobile Devices for Motorola. “With the Motorola interactive wall, for the first time we allowed people to participate in a campaign with their mobile phone, while demonstrating that marketing via the mobile handset can extend beyond the device itself. This award underscores the fact that mobile is a medium that can add power and reach to any online marketing campaign.”
The OMMA Awards celebrate the year's most innovative and brilliant creative work in 20 categories. The goal of the OMMA Awards is to offer insight and vision on what is truly possible using the online arena and to illuminate those who continue to stretch the boundaries of online advertising creative. The OMMA Awards set the gold standard for creative excellence in the interactive industry.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.8 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com.
Media Contact:
Lena Goh
Motorola, Inc.
Tel: +65-9817-0088
Email: lena.goh@motorola.com
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